Glenfiddich

When the whisky world sold only blends, Glenfiddich did the unthinkable: in 1963 it marketed its malt on its own, effectively creating the modern single malt category. Still owned by the founding Grant family five generations on, it pairs that independence with scale — the world's best-selling single malt — and a fresh, pear-and-apple style that has introduced more drinkers to malt whisky than any other. The valley of the deer still delivers.